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Saje Presents: Well-Being(s)™

Creative Direction: Bre Musgrove

Art direction: Jamie Anderson

Design & product styling: Zoe Sofianos

You are more than a human being, you are a Well Being.
The first campaign after Saje’s rebrand made a statement about who
we are and how we want to Be – at ease, in flow, happy...and well.

In-Store Signage

Our in-store experience brought our community's stories
right next to the products featured, as well as a refreshed green palette to the stores.

Supporting Imagery

I provided direction for stylized photography and was the product stylist on set. The product images have been used beyond this campaign as part of our core image library.

Social Posts

A new look & feel for sharing reviews
and community screengrabs.

Email Newsletter

A new modern look & feel for our email newsletter.
The email program for this campaign featured both product stories in addition to our Well Being(s) heroes in the community.


The campaign was shared over the course of five weeks, with the homepage featuring a new video clip of each community member and their reasons for prioritizing wellness – three in total.