You are more than a human being, you are a Well Being.
The first campaign after Saje’s rebrand made a statement about who
we are and how we want to Be – at ease, in flow, happy...and well.
Our in-store experience brought our community's stories
right next to the products featured, as well as a refreshed green palette to the stores.
I provided direction for stylized photography and was the product stylist on set. The product images have been used beyond this campaign as part of our core image library.
A new look & feel for sharing reviews
and community screengrabs.
A new modern look & feel for our email newsletter.
The email program for this campaign featured both product stories in addition to our Well Being(s) heroes in the community.